A new hair treatment designed to strengthen damaged strands has been released by Korean beauty brand Monclos.
Developed in response to the skinification trend, the product treats the scalp and hair with the same level of care typically applied to facial skin. The company explains that the formula was created for consumers seeking professional-level hair care within everyday routines.
Formulation details show that the treatment contains low-molecular protein extracted from fermented soy, along with 18 amino acids and five plant-based proteins. In addition, keratin is included at a concentration of 30,000 ppm, which is intended to reinforce weakened hair bonds and fill gaps in damaged strands.
Combining the nourishing effect of a hair mask with the convenience of a treatment, the product features a dense, high-adhesion texture that clings closely to hair without dripping.
To enhance the user experience, a “vanilla musk” fragrance crafted by a French perfumer has been applied, leaving a subtle scent after use.
The Keratin Bonding Hair Pack Treatment comes in a 180ml size and is priced at 23,000 won. Further distribution is expected to expand in March to the brand’s official online store, Naver Brand Store, and Kakao Gift Shop.
A company spokesperson stated that the formula was designed to reflect the skinification trend by enabling salon-level protein bonding care at home. The brand added that it aims to establish a new benchmark in functional hair care.